It seems pretty simple right? If you want users to use your service, let them. In fact saying “Give me my Google+ invites or I won’t use it” seems like a self-fulfilling prophecy. But it goes much deeper than this.
Google has had so many cracks at social and so far most have been failures. Orkut. Buzz. Wave. Here’s why Google keeps failing: they don’t understand how humans network. Humans want to be allowed to network, but they don’t want to be forced. If you look at Google Wave, you had to get invites. And it was hard to get them! People spent weeks trying to get these silly invites, meanwhile the early adopters got bored and walked away from it. On the flip side, Buzz forced people to network much more than they wanted. This caused people to try as hard as they could to turn off all those features as quickly as possible.
Now Google+ is released and they are at their silly invite games again. Social networking is cool because it allows you to find the people you are interested in and communicate with them. If you can’t find people you are interested in (because they don’t have an invite yet), you walk away. It’s that simple. Google will lose users as quickly as they will gain them using this system. What do you think? Is Google killing Google+ already?